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DORVAL TRADING CO., LTD. announces its latest SOUR POWER® item – SOUR POWER® SOUR POPPING CANDY!

February 2016, Nanuet, NY–  DORVAL TRADING CO., LTD. announces its latest SOUR POWER® item – SOUR POWER® SOUR POPPING CANDY!

SOUR POWER® SOUR POPPING CANDY is the newest innovation from the minds at SOUR POWER®. The unique concept of combining their mouth-watering flavors with a popping candy didn’t just stop there. SOUR POWER® went ahead and created a blended pouch of SOUR popping candy, producing a combination of flavors such as Green Apple + Strawberry, Strawberry + Blue Raspberry and Sour Power Quattro®, a 4 color/4 flavor blended pouch.

Each 0.33oz (9.5g) pouch contains a unique combination of flavors, not individual ones. “We wanted to create an item that stood apart from similar items in the market,” states Roberta Cappel, President. “The fact that we combined our most popular flavors in single packs, and made it sour really puts SOUR POWER® SOUR POPPING CANDY on the map as a major player in the popping candy category.”

The pack designs are consistent with the bright and vivid colors consumers have come to know and expect in SOUR POWER®. They are packed in 12x18ct cartons, and make a great display for any shelf or counter. The new SOUR POWER® POPPING CANDY is available now.

Dorval was instrumental in launching the sour craze in the United States in 1985 with SOUR POWER®, and celebrated its 30th brand anniversary in 2015. SOUR POWER® SOUR POPPING CANDY joins the rest of the Straws and Belts in wrapped, unwrapped or bulk format in a variety of package types and flavors.

About Dorval Trading Co., Ltd.

Dorval Trading Co., Ltd., is an importer of an extensive range of high-quality confectionery products from major manufacturers around the world. Dorval has grown into a significant presence in the confectionery and specialty distribution arena.  In addition to the Sour Power® 30th brand anniversary in 2015, Dorval celebrates their 50th anniversary in business this year.

For more information, contact Dorval Trading Co., Ltd. at (800) 367-8252 or at info@dorvaltrading.com, or visit our website at www.dorvaltrading.com.

Posted by jstone in Press Releases

Dorval Trading Co., Ltd. announces its latest SOUR POWER® item – 4oz Peg Bags!

SOUR POWER® introduces the newest addition to its vast line with 4oz bags. The colors and flavors are based on their widely popular SOUR POWER QUATTRO®, a 4 color/ 4 flavor peelable sour belt. The Peg Bags are available in three varieties-

  • SOUR POWER® MINI SORTZ™ – Mini candy straws in 4 flavors-Strawberry, Green Apple, Blue Raspberry and Tutti Frutti
  • SOUR POWER® QUATTRO SNAX™- 4 color/ 4 flavor mini candy belts in the same flavor format as their best-selling SOUR POWER QUATTRO® belts – Strawberry, Green Apple, Blue Raspberry and Tutti Frutti (all flavors in each piece)
  • SOUR POWER® ASSORTED WIDE BELTS- a newer concept in belts from SOUR POWER®. Each bag contains wider belts than their standard size, and contains the same 4 flavors – Strawberry, Green Apple, Blue Raspberry and Tutti Frutti

“The popularity of the SOUR POWER QUATTRO® concept has been extremely successful in the market during the 30 years of SOUR POWER®. It seemed only fitting to create an item featuring top selling flavors and colors all in one bag”, says Roberta Cappel, President.

Each bag has its own unique theme, but is consistent with the bright and vivid colors consumers have come to know and expect in SOUR POWER®. They are packed in 12ct cartons, easy to be added to any peg section. The new 4oz Peg Bags are available now.

Dorval was instrumental in launching the sour craze in the United States in 1985 with SOUR POWER®, and is currently celebrating its 30th brand anniversary. SOUR POWER® is now available in Straws and Belts in wrapped, unwrapped or bulk format in a variety of package types and flavors.

About Dorval Trading Co., Ltd.

Dorval Trading Co., Ltd., is an importer of an extensive range of high-quality confectionery products from major manufacturers around the world. Dorval has grown into a significant presence in the confectionery and specialty distribution arena.  In addition to the Sour Power® 30th brand anniversary, Dorval is preparing for their 50th anniversary in business in 2016.

For more information, contact Dorval Trading Co., Ltd. at (800) 367-8252 or at info@dorvaltrading.com, or visit our website at www.dorvaltrading.com.

Posted by jstone in Press Releases

Sour Power® has pucker power for 30 years!

January 2015, Nanuet, NY– Sour Power® has been The Original since 1985! The sour candy category was brand new when Dorval Trading Co., Ltd. introduced their first Sour Power® item, their unwrapped sour sanded straws in tubs.  It was at the 1985 ISM show in Germany that they first found the extruded licorice-type sanded straws. President Roberta Cappel says “There weren’t any sour products on the market at the time. We decided to be the first.”

And what a successful risk that was! At first, like with many new concepts, it took persistence plus sales & marketing ingenuity to help the item take off. But within a year of their first shipment, Sour Power® Straws exploded on the market. Soon after, Dorval began to build on the success of their initial offering by adding new flavors and formats regularly. The goal was to keep in touch with tastes and formats that appealed to all ages and to stay with the ever-changing trends that exist in the confectionery universe.

During Dorval’s almost 50 year history, they have maintained their vision of offering only very high-quality products and have certainly been most careful to do that during the 30 years of Sour Power®. “We tend to be perfectionists,” says Cappel, “only bringing products to market once we are confident the flavor profile is superb.”

From the very beginning with Sour Power® Straws in tubs, Dorval eventually extended the line to include Belts in Tubs, Belts in Bulk, Straws in Packages and Individually Wrapped Belts. And now, to coincide with the 30 year anniversary, Dorval has revamped the packaging on their original core flavors of Strawberry, Green Apple, Blue Raspberry and Watermelon Straw Packages. The new layout, graphics and overall appeal of the packaging modernizes the history of the brand, and makes the entire range of Straw Packages a cohesive, eye-catching family.

Also in 2014, Dorval re-launched their Sortz® Assorted Straw Packages which was reformulated for broader consumer appeal and is now the same 4-color, 4-flavor combination of the very popular Sour Power Quattro® Belts, with brighter colors.

Today, the Sour Power® range of flavors includes Strawberry, Green Apple, Blue Raspberry, Watermelon, Berry/Blue, Strawberry/Banana, Strawberry/Green Apple, Raspberry/Cherry, Quattro® 4 color/ flavor, Sortz® assorted, Pink Lemonade, Cotton Candy and Wild Cherry.

Since 1985, Sour Power® has been offering a variety of shapes, packages, and mouth-watering flavor varieties that people can’t seem to get enough of! Look for fun and exciting updates and things to come throughout 2015 as Dorval continues to celebrate this milestone of their Sour Power® brand.

About Dorval Trading Co., Ltd.

Dorval Trading Co., Ltd., is an importer of an extensive range of high-quality confectionery products from major manufacturers around the world. Dorval has grown into a significant presence in the confectionery and specialty distribution arena.  In addition to the Sour Power® 30th brand anniversary, Dorval is preparing for their 50th anniversary in business in 2016.

For more information, contact Dorval Trading Co., Ltd. at (800) 367-8252 or at info@dorvaltrading.com, or visit our website at www.dorvaltrading.com

Posted by jstone in Press Releases

Sweet Factory® and Sour Power® – A “Wild” Weekend

Our friends at Sweet Factory® had a “Wild” weekend over the Labor Day holiday! The Sweet Factory® sampled our newest Sour Power® Wild Cherry Belts to all customers.  The stores used creative ways to attract customers including balloon hats! Looks like a fun time had by all! Pictures below are from the Reno, NV and San Diego, CA stores.

Sour Power® Belts are highlighted as a top-seller in the bulk category at Sweet Factory®.  Since 1985, Sour Power® has offered an assortment of shapes, packaging, and mouth-watering flavor varieties that people can’t get enough of!

RENO NV WILD CHERRY SAMPLING (2) RENO NV WILD CHERRY SAMPLING (3) RENO NV WILD CHERRY SAMPLING SAN DIEGO SAMPLING SAN DIEGO SAMPLING (2)
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Posted by jstone in Press Releases

Sour Power® Dress at Sweets & Snacks Expo 2014

Terese McDonald, founder of the Chicago-based Candyality retail chain (www.candyality.com), created her third Fashion Retrospective at the 2014 Sweets & Snacks Expo in Chicago. The dresses are designed and constructed using candy and snack wrappers. This year we were proud to be included among the seven original dresses with a fabulous Sour Power® gown, complete with matching shoes! The strapless dress and shoes were constructed by cutting out the Sour Power® burst design from wrappers and overlaying them on top of each other. Sour Power® Blue Raspberry Individually Wrapped Belts were the finishing touch as a mermaid-style hem at the bottom. The dress was a show-stopper and took the spotlight front and center among all of the dresses at the exhibit. The dress will be featured in Candyality’s Michigan Avenue store in June.
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SOUR-POWER-DRESS-BOTTOM-IWB-CLOSEUP-SHOES

Posted by jstone in Press Releases

DORVAL PREMIUM COLLECTION® COCOA is now Non-GMO Project Verified!

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DORVAL PREMIUM COLLECTION® COCOA is now Non-GMO Project Verified!

DORVAL TRADING CO, LTD. has received the Non-GMO Project Verification seal for its DORVAL PREMIUM COLLECTION® COCOA. This seal lets consumers know that DORVAL PREMIUM COLLECTION®  has met the Non-GMO Project Standard to avoid genetically modified organisms (GMO).

The Non-GMO Project is a non-profit organization and is North America’s only third party verification and labeling source for non-GMO food and products. Once products are Verified, they are authorized to bear the Non-GMO Verification seal indicating that the item has gone through Non-GMO Project’s strenuous Verification process.

“We recognize today’s retailers and consumers have high standards and are becoming more aware of the use of GMO’s in some products,” says Roberta Cappel, President at DORVAL. “At DORVAL, we strive to add superior quality to the market with our Chocolate and Cocoa products using natural ingredients. We are confident that this Verification will increase distribution of our DORVAL PREMIUM COLLECTION® COCOA brand into more outlets which are committed to Non-GMO products.”

The Cocoa is Kosher for Passover and all year use. Available in 12 count cases as well as a 32 count shipper, the DORVAL PREMIUM COLLECTION® Cocoa box has an upscale, premium look that will stand out among the rest.

About Dorval Trading Co., Ltd.

For over 45 years, Dorval Trading Co., Ltd., has been an importer of an extensive range of high-quality confectionery products from major manufacturers around the world. Dorval has grown into a significant presence in the confectionery and specialty distribution arena.

For more information, contact Dorval Trading Co., Ltd. at (800) 367-8252 or at info@dorvaltrading.com, or visit our website at www.dorvaltrading.com.

Posted by jstone in Press Releases

STEP RIGHT UP! COTTON CANDY is back!

STEP RIGHT UP!  COTTON CANDY is back! 

COTTON CANDY is the newest flavor profile in the SOUR POWER® Bulk Belts Line from Dorval Trading Co., Ltd.! 

SOUR POWER® COTTON CANDY Bulk Belts are pink and blue bi-color belts and taste just like the COTTON CANDY adults and kids love to remember.  COTTON CANDY joins the other existing flavors in our ever-growing line of Bulk Belts including Sour Power Quattro®, Wild Cherry, Pink Lemonade, Strawberry/Apple, Berry/Blue, Strawberry/Banana, Raspberry/Cherry, Strawberry, Green Apple and Watermelon.  

The COTTON CANDY Bulk Belts are packed in 3×6.6 lb. units. This new product will be ready to ship at the end of May! 

The launching of this new flavor COTTON CANDY is thrilling to us as we expand the ever popular SOUR POWER® brand. 

Dorval has continued to develop products that feature the legendary sour taste that kids and adults love.  SOUR POWER® is now available in Straws and Belts all in wrapped, unwrapped or in bulk format in a variety of package types and flavors. 

About Dorval Trading Co., Ltd.

Dorval Trading Co., Ltd., is an importer of an extensive range of high-quality confectionery products from major manufacturers around the world. Dorval has grown into a significant presence in the confectionery and specialty distribution arena. 

For more information, contact Dorval Trading Co., Ltd. at (800) 367-8252 or at info@dorvaltrading.com, or visit our website at www.dorvaltrading.com

Posted by jstone in Press Releases

NEW! SOUR POWER® Wild Cherry Straw Packages

The newest and “WILDEST” flavor is now added to the SOUR POWER® Straw Packages Line.  Welcome your taste buds to “WILD CHERRY” SOUR POWER® Straw Packages! 

Dorval Trading Co., Ltd. is pleased to announce the introduction of WILD CHERRY Straw Packages.  WILD CHERRY will be joining the other existing flavors and growing line of Straw Packages including Cotton Candy, Pink Lemonade, Blue Raspberry, Watermelon, Strawberry, Green Apple and Sour Power Sortz®.  This new product is ready to ship at the end of May! 

SOUR POWER® WILD CHERRY Straw Packages have the same mouth-watering and juicy flavor of our WILD CHERRYBulk Belts that adults and kids absolutely love.   The vivid and colorful package design will be sure to draw the attention of SOUR POWER® lovers everywhere! The WILD CHERRY Straw Packages are packed in 24ct display boxes, making it a great visual item for every shelf! 

Dorval has continued to develop products that feature the legendary sour taste that kids and adults love.  SOUR POWER® is now available in Straws and Belts all in wrapped, unwrapped or in bulk format in a variety of package types and flavors. 

About Dorval Trading Co., Ltd.

Dorval Trading Co., Ltd., is an importer of an extensive range of high-quality confectionery products from major manufacturers around the world. Dorval has grown into a significant presence in the confectionery and specialty distribution arena. 

For more information, contact Dorval Trading Co., Ltd. at (800) 367-8252 or at info@dorvaltrading.com, or visit our website at www.dorvaltrading.com

Posted by jstone in Press Releases